“I always find that to make a really tasty espresso I’d need to grind my own beans!”. How often have you heard this from sworn coffee geeks? Probably more often than not. If you swear by grinding your own beans then you more likely have had to deal with using airtight containers to prevent your ground beans losing their most treasured aromatic properties because for the most part air is the enemy of good ground coffee. Anyhow, this blog was actually not meant to be about coffee — just had to get that out of the way — but about a running commentary on the alcoholic and non-alcoholic beverages, the players, industry outlook and what, who and how we as Jeyfine Wines create value for our loyal customers. But coffee and how it’s made and consumed (at least by coffee geeks) shares some attributes with alcoholic beverages like wine particularly in maintaining “air tight” control from the grinding of grapes to storage and retaining the wines’ “aroma”. To make my own wine then would definitely require more than “I can grind my own grapes”. Top-notch skill, equipment, facilities and — if I want to sell it — a robust distribution network to top it off.
“Security is mostly a superstition. Life is either a daring adventure or nothing.” — Helen Keller
To avoid having customers “grind their own grapes” and possibly indulge in compromised beverages, 10 years ago, Joseph King’ori our CEO saw an opportunity to provide and guarantee quality alcoholic beverages by ensuring that supplies met industry wide standards. As he puts it himself, “It all goes back to how you source your products and how you take your products straight to your customers”. To do this, he started Jeyfine Wines Ltd with an import and distribution portfolio of Fine Wines, branded Whiskeys, Spirits, Energy Drinks, Rum, Brandy, Aperitif, Vermouth among others.
He built a brand loyalty and distribution network that catered to a varying clientele from wholesalers, retailers and value-added resellers attracting valued partnerships with suppliers like Pernod Ricard Kenya, Kenya Wines Agencies Limited and Wines of the World. Pernod Ricard later ranked Jeyfine Wines as the top company in Kenya for distribution of its products.
Since then, Jeyfine Wines has continued to forge high-level partnerships with international premium brands Edrington, Heineken, Viva Global, Delmonte, EABL, KWAL and Premier Foods. As a premium distributor in Kenya, Jeyfine Wines has sent representatives for tours of wine distilleries in the UK to observe the production processes and quality control of products we source.
“The reward of a thing done well is to have done it.”– Ralph Waldo Emerson
Internally, our company culture has evolved to foster trust, open communication, personal growth and, my personal favorite, creativity. It’s no wonder our staff love experimenting and innovating to enhance customer experience and ensure customers enjoy our drinks how, when and wherever they are. Mobar app is a culmination of this innovative edge that allows you to order drinks at the tap of your smartphone and get it delivered in less than an hour! You ever been home on a weekend, no drinks and need to entertain your friends? Mobar helps you order any beverage you fancy from a wide array of choice brands and get it delivered to your door step. Mobar leverages Jeyfine Wines’ strong distribution footprint to bring your orders when and where you need them.
As the head of Mobar, Mr. Gerald Kiti says, “we are able to provide our clients the best convenience. Our clients can access their drinks 24 hours a day anywhere, anytime by tapping and we deliver”. Available on Android and iOS you can download the app and start enjoying this experience!
At Jeyfine Wines Ltd, we are excited to work with our partners, wholesalers, retailers, resellers and equally important, you, our end consumer. We value our continued partnership and strive to put our best foot forward to provide you with unrivaled products and customer service.
Maybe you are looking to start a wines and spirits outlet or already operating one and would like to acquire inventory. Maybe you are a producer seeking a premium distributor to move volumes? Or you are wholesaler looking for a supplier. Talk to us today!